Who we are
UNVEILED is a Toronto-based modest fashion brand and platform that strives to represent the under-represented, to empower the diverse Muslim community through our pieces & by sharing our stories.
Significance
When it came down to choosing a name, it required self-reflection. Through my experiences and having every reason written down why I wanted to create this platform, I noticed I needed one word that can represent it all.
When thinking about what the hijab represents and what it means to me, I realized that to veil yourself is an idea of UN-veiling yourself. It covers the physicalities of a person, which leaves one to show their true self - Having to relate to the mind and soul as opposed to the body's physical appearance.
This led me to UNVEILED and creating the meaning: Elevating from stereotypes, stigma, and adversity placed onto one by society; revealing the true self to reclaim and move in power.
This meaning shows each individual that encounters our brand that they are enough. There is room to make their mark in this world, leaving all doubts behind them.
What We Stand For
Creating representation for POC in the Muslim community by breaking barriers, shattering stereotypes and stigmas
Creating pieces with intention and energy that reflect comfort, confidence, and luminosity
Highlights Muslims in their element sparking positivity and changing the world
A journalism x modest fashion platform that engages in conversations that matter, creating a space for POC in the Muslim community to support, encourage, and collaborate
